HubPeople vs Dating Factory
By Laurie Clarke, Dating Industry AnalystUpdated February 2026
HubPeople and Dating Factory are both managed white label dating platforms that solve the cold-start problem through shared member databases. Both let you launch a branded dating site with zero upfront cost and earn revenue from users you acquire. Both handle the technology, hosting, and core infrastructure.
The differences are in execution. HubPeople, based on the Isle of Man and a member of the Online Dating Association, offers an AI-powered site builder, multiple commission models (revenue share, PPS, CPA), and has grown to serve over 30 million customers. Dating Factory, operated by Friends Worldwide Inc., emphasises its payment processing expertise and affiliate tracking capabilities, having processed payments for over 100,000 dating sites.
For operators deciding between the two, the choice comes down to partner experience, commission flexibility, and geographic focus.
Feature Comparison
| Feature | HubPeople | Dating Factory |
|---|---|---|
| Platform type | Managed white label | Managed white label |
| Headquarters | Isle of Man | International |
| Setup cost | Free | Free |
| Revenue models | Rev share / CPA / PPS | Revenue share |
| Shared member network | Yes | Yes |
| AI site builder | Yes | No |
| Own payment gateway | No | Yes |
| Gov't ID verification | No | No |
| 24/7 moderation | Yes | Partial |
| ODA member | Yes | No |
| Spanish market support | Yes | Yes |
| Affiliate tracking | Yes | Yes |
| Native mobile apps | No | No |
| Lead monetisation tools | Basic | Yes |
Key Differences
1. Commission Flexibility
HubPeople offers three commission models — revenue share (up to 65%), Pay Per Sale ($85), and Cost Per Action ($12) — giving operators flexibility to choose based on their traffic quality and business model. Dating Factory operates primarily on revenue share. If you have high-volume traffic that may not convert to paid subscriptions, HubPeople's CPA model may be more profitable.
2. Site Building Experience
HubPeople's AI-powered builder (Hubbi) lets you describe the dating site you want and generates it in minutes. Dating Factory's approach is more traditional, with custom CSS and template-based setup. For operators who want to experiment with multiple brands quickly, HubPeople's builder offers a speed advantage.
3. Payment Infrastructure
Dating Factory runs its own payment gateway, built over a decade of processing dating transactions. They position this as a competitive advantage — understanding dating-specific payment challenges, optimising recurring payment success rates, and managing chargebacks. HubPeople uses third-party payment processing.
Our Verdict: HubPeople vs Dating Factory
Updated: February 2026Both are managed white label platforms with shared databases and free entry. The choice depends on commission flexibility vs payment processing expertise.
Choose HubPeople if:
- • You want commission flexibility (CPA, PPS, rev share)
- • AI site builder for rapid brand creation
- • ODA membership matters to you
Choose Dating Factory if:
- • In-house payment processing is important
- • Affiliate tracking and lead monetisation tools
- • Payment optimisation expertise matters most
Key Difference: HubPeople offers more ways to get paid; Dating Factory offers more control over how payments are processed.
Consider Dating Partners
Both HubPeople and Dating Factory share a significant limitation: neither offers government-grade identity verification. In an industry increasingly threatened by AI-generated fake profiles, both platforms rely on traditional moderation rather than prevention-first verification.
Dating Partners addresses this with four layers of identity verification — government ID checks through Yoti, credit card authentication at registration, email address validation against breach databases, and AI-generated content detection.
Dating Partners also locks revenue share terms permanently at registration — a guarantee that neither HubPeople nor Dating Factory currently offers. Learn more about switching platforms or see how Dating Partners compares to HubPeople and Dating Factory.
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Looking for Something Better Than Both?
Dating Partners offers what HubPeople and Dating Factory don't — locked revenue terms and 4-layer identity verification.