Dating Partners is the only White Label platform offering true native iOS and Android apps where you are the publisher — meaning App Store and Google Play revenue flows directly to you, not through us.
The numbers are unambiguous: dating is now an app-first industry. Users spend 80 minutes per day on dating apps. They check in four times daily. They expect instant notifications when someone messages them, and they expect the fluid, responsive experience that only native apps deliver.
80 minutes
Average daily time spent on dating apps by active users
4x daily
Average login frequency for active dating app users
360 million
Global dating app users in 2024 — growing to 450M+ by 2028
£6.2 billion
Global dating app revenue in 2024, up 15% year-on-year
If your dating brand only exists on the web, you're competing for attention against apps that live in your users' pockets, send them notifications throughout the day, and make connecting effortless. That's not a fair fight.
It's not just about user preference. Native dating apps generate significantly more revenue per user than web-based dating sites. Here's why:
Other White Label platforms talk about 'mobile apps,' but what they offer are web wrappers — essentially your website in an app shell. They don't have real push notifications. They can't be approved for the App Store. And critically, the revenue flows through the platform, not to you.
With Dating Partners, you are the publisher of your app. Your Apple Developer account. Your Google Play Console. Revenue from App Store and Google Play purchases goes directly to you — not through us.
This isn't a technical detail. It's fundamental to your business model.
We believe operators should own their revenue streams, not rent them.
Your name, your icon, your brand identity on both the App Store and Google Play. No Dating Partners branding anywhere. To users, this is entirely your product.
Native push notifications for messages, matches, likes, and engagement triggers. Not web push workarounds — real iOS and Android notifications that appear on lock screens and drive users back into the app.
Apps built to pass Apple and Google review. Compliant with app store guidelines. Designed for approval, not rejection.
Native subscription and purchase flows using Apple's StoreKit and Google Play Billing. Users upgrade with one tap. You receive revenue directly.
All the features that run on the web platform — matching, messaging, moderation, safety features, monetisation — fully integrated into the native app experience.
App updates, bug fixes, and new features deployed through us. You don't need a mobile development team. The app stays current without ongoing investment from you.
We guide you through Apple Developer and Google Play Console setup, handle the technical submission process, and manage the review cycle. You maintain ownership; we handle the complexity.
Consider two identical dating brands with identical traffic:
The result: Brand B will see higher daily active users, higher conversion to paid, longer subscription retention, and significantly higher lifetime value per user.
Native apps don't just add a channel. They transform the economics of your dating business.
In dating apps, iOS generates approximately 80% of mobile revenue despite having fewer users than Android. iPhone users convert to paid subscriptions at higher rates and maintain subscriptions longer.
If you're not in the App Store, you're missing the most valuable segment of the dating market.
Dating Partners' native app support puts your brand in front of iOS users with a native experience they expect — and the frictionless payment flow that converts them to paying subscribers.
Apply to Dating Partners and get approved. Launch your web brand first if you haven't already.
Create your Apple Developer account ($99/year) and Google Play Developer account ($25 one-time). We provide guidance through this process.
Provide your app name, icon, screenshots, and App Store description. We handle the technical build.
We submit your app through your developer accounts. You retain ownership; we manage the process.
Once approved, your app goes live. Users can download from the App Store and Google Play. Revenue flows directly to you.
We handle updates, new features, and maintenance. Your app evolves with the platform without requiring your engineering resources.
With proven traffic and a working web brand ready to expand to mobile
Who understand that native apps are the future of dating and want first-mover advantage in their niche
Who want to own their revenue stream and build a business with real, verifiable app store income
Native app support is offered to committed partners on a first-come, first-served basis. Priority is given to partners with established brands and consistent traffic.
Native app support is available to committed Dating Partners operators. If you're already a partner, talk to us about adding native apps to your brand. If you're not yet a partner, start there.
Native app support is offered on a first-come, first-served basis. Get in touch early to secure your position.